Project Valentine’s Day Cinemagraph

Client McCafé

The talented team at SODA (Cossette) came me to prop, style and create custom Valentine’s Day cards for this cinemagraph promoting a McCafé special at McDonald’s. It was really fun to create different cards that reflected the brief as well as play with prop compositions on set. My art direction skill set and knowledge of how to deal with client requests came in handy for this project because it allowed me to anticipate needs and be prepared to solve problems quickly.


Nick Hall-Wood

Art director
  • Jordan Smith

Food stylist


Scott Ramsden