Project Shop Camp

Client Etsy Germany


As part of a push to educate new Etsy sellers about how to market themselves on the platform, Etsy Germany created Shop Camp. Etsy hosted an online, four-week program where sellers receive badges for each part of the completed criteria in branding, photography, SEO and marketing. I art directed the talented designer and artist, Hazel Eckert to create a series of logos and illustrations for digital use. Using a cohesive colour palette that hints at the nostalgia of summer camp, we created accessible, clean and playful program branding.