Project Etsy Made Local
Client Etsy Global
One of my favourite projects in recent memory was working with Etsy to create unique branding to market their Etsy Made Local global program. The branding was designed to be customizable by sellers who were hosting Etsy sponsored markets around the world. I art directed artist, Kathryn Bondy and still life photographer, Vicky Lam to execute the vision and it was a joy to collaborate with each of them. We created a suite of print and digital collateral, including an intricate and joyful stop-motion piece. The original concept was so well-liked that the following year, we updated the background colours to give sellers more choices when choosing which marketing pieces best represented their market’s brand. The post-production phase of this project was just as involved: I worked closely with Etsy and Vistaprint to ensure the design quality of each piece. I love being able to dig deep and come up with concepts that will stand the test of time. Thank you, Etsy for the opportunity to do just that!