Project Captains’ Summit
Etsy hosts their Captains’ Summits globally each year to bring together leaders (aka Team Captains of seller groups) within their community to share knowledge, give company updates and celebrate. I created an inspirational booklet that also doubles as a journal and keepsake from the two-day conference. Using a duotone treatment of real Etsy sellers combined with perfectly imperfect shapes and stamps the look and feel is fresh, accessible and symbolizes people coming together with common values. The design program was rolled out to globally to four markets: Canada, The United Kingdom, Australia and Germany.